Home Brands is an import and distribution company, as well as the largest supplier of kitchenware and interior products in Scandinavia. Its head office is in Sandnes, with offices in Oslo, Stockholm and Guangzhou. Oslo also has a large showroom.

Home Brands

Home Brands is Homeco’s wholesaler. It began as a representative of the brands Magnor, Modern House, Sabor and Stiernholm, and now has a number of its own brands and agents. Home Brands design and develop high-quality products in all categories for the kitchen and table. They are also the market-leading distributor of high-quality brands, and an agent for brands such as Smeg, Alessi, JosephJoseph, Victorinox, Les Artistes, Tramontina, Zwiesel, Swedish Tonic, Zyliss and Brabantia. Complete overview here.

More than 2,000 products are currently on display in their showroom in Oslo.

Learn more at homebrands.no

Key figures for Home Brands in 2023

2019

Established

77

Employees

7,500

Products

5

Own brands

30

Agents

736.2

Gross revenue (NOK million)

52.9

EBITDA (NOK million)

Gallery

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About Homeco

Homeco is a trading group, holding company and wholesaler that also develops and manufactures branded products for retail chains. Collectively, we represent the Nordic region’s major player in quality products within kitchen equipment and interiors. We have a total of 279 stores and online stores with an annual revenue of NOK 3.8 billion in 2023.