Home Brands is an import and distribution company, as well as the largest supplier of kitchenware and interior products in Scandinavia. Its head office is in Sandnes, with offices in Oslo, Stockholm and Guangzhou. Oslo also has a large showroom.

Home Brands

Home Brands is Homeco’s wholesaler. It began as a representative of the brands Magnor, Modern House, Sabor and Stiernholm, and now has a number of its own brands and agents. Home Brands design and develop high-quality products in all categories for the kitchen and table. They are also the market-leading distributor of high-quality brands, and an agent for brands such as Smeg, Alessi, JosephJoseph, Victorinox, Les Artistes, Tramontina, Zwiesel, Swedish Tonic, Zyliss and Brabantia. Complete overview here.

More than 2,000 products are currently on display in their showroom in Oslo.

Learn more at homebrands.no

Om Home Brands

Key figures for Home Brands in 2023








Own brands




Gross revenue (NOK million)


EBITDA (NOK million)

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